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Sun, 11/28/2021 - 18:36 Retail

Annam Gourmet: Reduce employee attrition and engage the organization

Case Studies

Annam Gourmet is an upscale grocery supermarket line that provides customers with famous imported goods. With a goal to develop lifestyles through taste in food, Annam Gourmet customers not only can choose from high quality products, but also experience a sophisticated space with premium food and beverages. In retail industry, people are the one delivering services. That is the reason why building an engaged and motivated team is the top priority of Annam.

 

4 challenges for Annam Gourmet and retail companies in general:

In pursuit of the upgraded customer service, Annam Gourmet addresses 4 problems to solve:

  • Growing attrition rates - a classic retail story - leading to loss in time, difficulties finding replacements, and training recruits with Standard Operating Procedures (SOP)
  • Risk of employees in financial stress, leading to lack of focus at work, creating difficulties in providing the best customer experience

  • Risk of employees falling prey to black credit due to financial stress, causing concerns for employee lives and Business culture 

  • The drive to digital transformation in HR operations, specifically in supervision, timesheet management, regular pay, keeping pace with Annam’s need for effective administration, all the while fulfill employees’ constant needs.

What should HR do to help address those problems?

More than hosting soccer tournament in team or sustaining a special fund for the needy, Annam Gourmet seeks for a comprehensive benefits program. The traditional financial support such as salary advance is limited to implement for a big team because of:

  • Increased processing workload for HR - Accounting 

  • Affecting Business cash flow

  • Hierarchical business model with many branches leading to reluctance in requesting advances

  • Lack of resource to fully understand and resolve every case in need

HR department needs a finance-technology solution that can be smart, fast, personalized and private to "always-be-there" to provide support and protect their team.

Annam Gourmet is a family, and the most basic thing we want to give our family is for everyone to be provided for. Ms. Ha Merlin, CEO of Annam Gourmet

 

Implement Vui App, the on-demand payroll solution at Annam Gourmet

Vui App is the solution that Annam Gourmet looking for. It is not only an emergency fund to help their staff balance their finances and better focus on their work; but also a staff engagement platform. To resolve immediate issues for employees, within 1 week, Vui App team and Annam Gourmet team come to a consensus on joint goals, product and benefit policies, signed a Contract and a Data security agreement, and quickly rolled out the trial program. 

 

Actual outcomes

 

Annam Gourmet stands out for their positive work culture

After 9 months of implementing Vui App, the unemployment rate in Annam decreased by 63%. 80% of employees want to recommend Vui App to colleagues, friends and relatives. Instead of borrowing from friends and family or resorting to payday loans when facing financial difficulties, Annam Gourmet employees can now control their cash flow by receiving earned wages anytime, anywhere.

As a result, the staff feels more secure and devoted at work. Many employees answered that they regularly check their jobs through the Vui application and want to work fully, even register to work overtime to receive early wages when needed.

On the other hand, through the survey, employees of companies in the same Annam Group, such as theWarehouse and Montclair, also expressed their desire to have the same benefits as their colleagues at Annam Gourmet.

In my worst day, Vui motivates me to work. I eagerly clock in on time to get my early payment right when I need it. I'm so grateful for that new benefit from my company. Ms. Ha Tran, uses Vui App 5-8 times/month to cover her family expenses and help her pay debts

 

The premise for developing a customer service that exceeds expectations 

Getting happy feedbacks from the employees after the first pilot phase, Annam Gourmet has made On-demand payroll an official benefit for all of their staff. That brings out the improvement in team spirit, lowered attrition rate, more productivity and less mistakes at work. Employees also participate in internal training courses more enthusiastically The new benefit gave employees recognition, encouragement, and care, and in turn, they show up at work with professionalism and devotion and deliver the customer service beyond expectations.

 

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