Truong Thanh Furniture Corporation (TTF) and its 2000 employees at 13 factories represented one of the most outstanding example of sustaining production during Covid-19 lockdown time in 2021. In the tension of the global pandemic that we never had before, the challenge was about how to keep the team focused, engaged and devoted. More than ever, the employees need to be supported financially and mentally.
"Stay-at-work" strategy was all about compassion, sharing and commitment
The outbreak of Covid-19 in the southern areas since June 2021 had made a huge change in the mindset of many workers. Their first priority was not hanging on their jobs in the city anymore. The stress of isolation and the separation anxiety as they could not live with and take care of their own children and parents led to the wave of workers rushing back to their hometowns.
Understanding that concern, Board of Directors of TTF decided to implement a new wellness program which is salary-on-demand application named Vui. That new benefit initiative proved that the company was willing to support their staff anytime they need. All workers deserved the instant reward and gratification as long as they continued to commit and work hard. On Vui App, staff of TTF could get paid 24/7 right after their working shift had been confirmed.
Vui App is a flexible financial solution that reduces stress for our workers in this unprecedented time. It accomplishes our benefit strategies and helps us connect with and understand our team more. Mr. Hieu Nguyen, CEO of TTF
Salary on time and to people in need
Get paid on demand was not only a lifeline for workers stranded in the city but also helped them support their family living far away in their hometown. Ms M., a workers at a Binh Duong factory of TTF, was a mother having to leave her child at home with grandparents to find a job in the city. Every time she heard that her child was sick, she felt so helpless and in distress. Saving every penny to send to her home was the only way she could take care of her child. In the tense time amid Covid-19 lockdown, getting her earnings everyday was the only source of comfort to keep her working hard.
It was hard to work and stay at the factory because of the quarantine. But I felt comforted as the company had the benefit program to support us during the difficult time. Ms. M, worker of TTF
Actual outcomes
The humane wellness policy gained great publicity
The rollout of Vui App at TTF was reported on VTV1 Finance and Business News on July 23, 2021. That was when all businesses were facing many challenges and had to cut down on costs. So such a human-oriented initiative was highly appreciated and well received by the public, inspiring new labor and welfare standards. The sooner the company adopts this new benefit program, the stronger its employer brand is to draw in a better workforce.
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